Strategic Pricing
Pricing Your Home Accurately
Buyers for residential real estate base their decision to buy a home driven primarily by the emotional appeal and secondarily supported by their perception of fair market value. The List Price of your home is compared to other competing homes for sale in the area with similar intrinsic qualities.
When financing is a part of the purchase transaction, the Purchase Price must meet real estate appraisal criteria supported by recent nearby sales (within the past 120 days) of like-kind Sold Properties, and current Pending Sales and Active Listings.
The art of pricing a home accurately is to analyze the above stated criteria and date to determine a range of Fair Market Value and then select a List Price within this range. If the List Price is too high, make List Price adjustments if needed, usually after the first 3 to 4 weeks of full market exposure on the MLS.
When a property in high demand is offered for sale in a "Seller's Market", we usually recommend a specific Offer Review date within 7 to 10 days from the MLS debut date to generate competing offers and the highest possible sales price.
Together with you, we develop a List Price strategy incorporating the following:
Your primary goals and objectives
Local real estate market trends
When financing is a part of the purchase transaction, the Purchase Price must meet real estate appraisal criteria supported by recent nearby sales (within the past 120 days) of like-kind Sold Properties, and current Pending Sales and Active Listings.
The art of pricing a home accurately is to analyze the above stated criteria and date to determine a range of Fair Market Value and then select a List Price within this range. If the List Price is too high, make List Price adjustments if needed, usually after the first 3 to 4 weeks of full market exposure on the MLS.
When a property in high demand is offered for sale in a "Seller's Market", we usually recommend a specific Offer Review date within 7 to 10 days from the MLS debut date to generate competing offers and the highest possible sales price.
Together with you, we develop a List Price strategy incorporating the following:
Your primary goals and objectives
- An urgent need to sell as soon as possible
- The ability to “time the market” to benefit from limited supply with high demand
- Resources to complete cosmetic and/or repair improvements to obtain the highest possible sales price
- The goal to sell either “As-Is” or in “fully optimized” condition including professional staging
Local real estate market trends
- Average Days on Market
- Buyer’s Market or Seller’s Market (supply and buyer demand)
- Median local home value versus the estimated value of your property
- Current ratio of Pending Sales versus Active Listings (velocity of sales)
- List Price to Sold Price ratio
- Seller sales concessions
- Home loan interest rates
- Availability of financing and homeowner insurance
- Tightening or loosening credit, appraisal, and loan underwriting requirements
