Marketing Program
Our formula for an effective marketing program
Developing and managing effective marketing programs for each one of our clients has become a hallmark of our real estate team. Why? Because so few of our competitors have the knowledge and the team to execute a marketing program that has such immense reach and targeted focus.
Here are some of the key ingredients to our marketing program:
Global market exposure
The internet and social media provide numerous opportunities to attract the right buyers for your home. Our Compass.com web site reaches potential buyers all over the world. We aggressively market and promote your property online with links to other premier real estate search websites as Google, Realtor.com, and Zillow.
Personalized and immediate response to advertising
Advertising your home can present two dilemmas. It can be difficult to provide an immediate response to prospective buyers with information and it can be difficult to confirm if the ad campaigns are effective and worth the expense.
Our custom property websites use a landing page system that captures the number of online inquiries and prospective buyer contact information. Each of our custom property websites includes all the important details of your property. Prospective buyers who respond to our online and print media ad campaigns receive immediate detailed information 24-hours a day, 7 days a week, describing your property.
We track our ad campaigns performance for our clients, and we have the capability to respond quickly to inquiries.
Powerful and Effective Networking
With over 35 years of selling residential real estate in Contra Costa and Alameda Counties, our network of Brokers, Realtors and their potential buyers is impressive. We send a broadcast email of your property listing with a photo tour of your property to more than 500 of the top local Realtors® to ensure maximum exposure to QUALIFIED buyers. We will host a Broker Tour Open House every three to four weeks until your home is sold.
Marketing and advertising resources working for you
We select the right media to maximize the exposure to the most likely targeted buyer profile.
Our Multiple Listing Service reaches thousands of regional members throughout the San Francisco Bay Area and Northern California.
Direct Mail Marketing – We mail Listing Announcement postcards to surrounding homes in your neighborhood.
Newspapers and Real Estate Publications
Social Media
• Complimentary professional property photography and video home tours
• Social Media- Facebook & Instagram “Coming Soon” targeted Ad Campaign
• Social Media-Post Photo Tour on Facebook
• Full color Property Brochures
• Photo tour and YouTube property video tour
• “Coming Soon” NextDoor.com/ Patch/ Trulia Featured Property Ad
• “Coming Soon” Zillow Ad campaign
• “Coming Soon” post to the Top Agent Network of 300 local top producer Realtors
• Post to Compass broadcast email database of top local East Bay Area Realtors
• Install a For Sale sign with “Coming Soon” sign rider
• Create Single Property Website with a custom website address and lead capture landing page
• Zillow- Claim Property and confirm accurate listing information to increase “Zestimate” value
Launch a comprehensive MLS Marketing Campaign
• Input Listing into MLS System with professional photography and video home tour
• Weekly Marketing Update Reports with marketing campaign results and showing feedback info
• MLS-Upload property disclosure/report package
• MLS - Post Offer Review Date
• Syndication - Submit Property Information to Compass affiliate marketing channel partners
• Recurring Activity - Print Media Advertising
• Recurring Activity - Obtain agent showing feedback through Showing Suite email surveys
• Zillow - Trulia- NextDoor.com – Patch online property ad campaigns
• Lockbox-Install Supra Lock Box
• Social Media - Post to MLS Listing syndication web sites, Instagram and Facebook targeted Ad Campaigns
• Photos and video home tour posted to Realtor.com
• Print Media - send Just Listed postcards
Here are some of the key ingredients to our marketing program:
Global market exposure
The internet and social media provide numerous opportunities to attract the right buyers for your home. Our Compass.com web site reaches potential buyers all over the world. We aggressively market and promote your property online with links to other premier real estate search websites as Google, Realtor.com, and Zillow.
Personalized and immediate response to advertising
Advertising your home can present two dilemmas. It can be difficult to provide an immediate response to prospective buyers with information and it can be difficult to confirm if the ad campaigns are effective and worth the expense.
Our custom property websites use a landing page system that captures the number of online inquiries and prospective buyer contact information. Each of our custom property websites includes all the important details of your property. Prospective buyers who respond to our online and print media ad campaigns receive immediate detailed information 24-hours a day, 7 days a week, describing your property.
We track our ad campaigns performance for our clients, and we have the capability to respond quickly to inquiries.
Powerful and Effective Networking
With over 35 years of selling residential real estate in Contra Costa and Alameda Counties, our network of Brokers, Realtors and their potential buyers is impressive. We send a broadcast email of your property listing with a photo tour of your property to more than 500 of the top local Realtors® to ensure maximum exposure to QUALIFIED buyers. We will host a Broker Tour Open House every three to four weeks until your home is sold.
Marketing and advertising resources working for you
We select the right media to maximize the exposure to the most likely targeted buyer profile.
Our Multiple Listing Service reaches thousands of regional members throughout the San Francisco Bay Area and Northern California.
Direct Mail Marketing – We mail Listing Announcement postcards to surrounding homes in your neighborhood.
Newspapers and Real Estate Publications
- East Bay Times –116,000 circulation
- Lamorinda Sun – 30,000 circulation
- San Francisco Chronicle – 700,000 circulation
- Walnut Creek Ad Review – 36,500 circulation
- The Patch – daily online local news
- Home Folio Magazine – monthly distribution to residents and real estate brokers
Social Media
- NextDoor
- YouTube
- Top Agent Network
- Email Marketing
• Complimentary professional property photography and video home tours
• Social Media- Facebook & Instagram “Coming Soon” targeted Ad Campaign
• Social Media-Post Photo Tour on Facebook
• Full color Property Brochures
• Photo tour and YouTube property video tour
• “Coming Soon” NextDoor.com/ Patch/ Trulia Featured Property Ad
• “Coming Soon” Zillow Ad campaign
• “Coming Soon” post to the Top Agent Network of 300 local top producer Realtors
• Post to Compass broadcast email database of top local East Bay Area Realtors
• Install a For Sale sign with “Coming Soon” sign rider
• Create Single Property Website with a custom website address and lead capture landing page
• Zillow- Claim Property and confirm accurate listing information to increase “Zestimate” value
Launch a comprehensive MLS Marketing Campaign
• Input Listing into MLS System with professional photography and video home tour
• Weekly Marketing Update Reports with marketing campaign results and showing feedback info
• MLS-Upload property disclosure/report package
• MLS - Post Offer Review Date
• Syndication - Submit Property Information to Compass affiliate marketing channel partners
• Recurring Activity - Print Media Advertising
• Recurring Activity - Obtain agent showing feedback through Showing Suite email surveys
• Zillow - Trulia- NextDoor.com – Patch online property ad campaigns
• Lockbox-Install Supra Lock Box
• Social Media - Post to MLS Listing syndication web sites, Instagram and Facebook targeted Ad Campaigns
• Photos and video home tour posted to Realtor.com
• Print Media - send Just Listed postcards
